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13849838
Wall Art and Photo Gifts from Mary Evans Picture Library
13849838
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32294140
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement promoting the use of reinforced concrete runways for faster aircraft take-offs. The top half features an airplane in flight, emphasizing the theme of aviation speed. Below this, a diagrammatic representation of an airport layout showcases the runways and taxiways, highlighting their importance in efficient airport operations. The text "planning for SPEED IN TAKE-OFF" suggests that proper infrastructure can significantly enhance aircraft performance during departure. The central part of the image bears the bold inscription "with BRC REINFORCED CONCRETE Runways, " indicating that BRC is either the brand or technology associated with these high-quality runways. In contrast to this technical drawing and text, the bottom section displays a dramatic scene with multiple fighter planes taking off amidst clouds of smoke or mist, adding action and reinforcing the message that reinforced concrete runways contribute to swift and powerful take-offs. Overall, this advertisement combines graphic elements with real-world imagery to convey its message effectively while also capturing a sense of urgency and dynamism associated with military or commercial aviation during what appears to be an earlier era when such advertising was common.
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