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To match feature PROSECCO-WINE /
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To match feature PROSECCO-WINE /
A man spins Prosecco wine in the Valdobbiadene valley, northern Italy, in this file photo taken July 4, 2008. Prosecco production has grown to 150 million bottles from 5 million a year in 40 years driven by demand for exports to Germany and the United States. Now it aims to increase production to 250 million bottles, the level of champagne, the worlds leading bubbly made in France. Gianluca Bisol has great expectations for the white sparkling wine his family has been making since 1542 in the Valdobbiadene and Conegliano regions north of Venice. A 22nd-generation prosecco producer, he is hoping an economic slowdown may help his fizz gain ground over pricier champagne. To match feature PROSECCO-WINE/ REUTERS/Manuel Silvestri (ITALY) - PM1E47I14RL01
Reuters photo archive features some of the most dramatic and iconic moments ever captured
Media ID 19243259
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EDITORS COMMENTS
In this photo print, we are transported to the picturesque Valdobbiadene valley in northern Italy. The image captures a man spinning Prosecco wine, showcasing the artistry and craftsmanship behind this beloved sparkling beverage. Taken on July 4,2008, it serves as a testament to the exponential growth of Prosecco production over the years. Once producing only 5 million bottles annually, Prosecco has now soared to an impressive 150 million bottles per year. This surge is largely driven by its increasing popularity in export markets such as Germany and the United States. With ambitions set even higher, producers aim to reach a staggering production level of 250 million bottles - equivalent to that of champagne. Gianluca Bisol, a member of the esteemed Bisol family who have been crafting Prosecco since 1542 in Valdobbiadene and Conegliano regions north of Venice, holds great expectations for his family's white sparkling wine. As a 22nd-generation prosecco producer, he hopes that an economic slowdown may work in favor of his fizz gaining ground over pricier champagne. This photograph not only showcases the beauty of Italy's winemaking heritage but also highlights how tradition meets innovation in today's global market for sparkling wines. It reminds us that behind every bottle lies generations of passion and expertise passed down through time – making each sip all the more special.
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