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Soupa Dance, Heinz roadshow, Mexborough, South Yorkshire, 1964. Artist: Michael Walters
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Soupa Dance, Heinz roadshow, Mexborough, South Yorkshire, 1964. Artist: Michael Walters
Soupa Dance, Heinz roadshow, Mexborough, South Yorkshire, 1964. In 1964, Heinz embarked on a nationwide tour to promote their canned soup products. In this photograph, taken in November of that year and titled Soupa Dance, we see a giant soup tin together with an equally oversized bottle of their 57 sauce. A dance band provided the evenings music and this took place at the Empress Ballroom in Mexborough
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Media ID 15065637
© Worldwide Photography / Heritage-Images
Band Bottle Bottles Dance Floor Doncaster Heinz Mexborough Michael Michael Walters Paul Walters Worldwide Photography Ltd Promotion Sauce Soup South Yorkshire Walters Empress Ballroom
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EDITORS COMMENTS
This photograph, titled "Soupa Dance" captures a moment in time during the Heinz roadshow in Mexborough, South Yorkshire, back in 1964. As part of their nationwide campaign to promote their canned soup products, Heinz brought this larger-than-life spectacle to towns across Britain. The image showcases an enormous soup tin standing proudly alongside an equally colossal bottle of their iconic 57 sauce. The Empress Ballroom in Mexborough served as the venue for this extraordinary event. A lively dance band provided the evening's music, filling the air with infectious rhythms that compelled people to hit the dance floor. In this snapshot frozen in time by artist Michael Walters, we catch a glimpse of a man immersed in the festivities. Surrounded by fellow attendees and captivated by the grandeur of these oversized props, he becomes part of this unique fusion between advertising and art. This photograph not only reflects on British culture during the swinging sixties but also highlights how companies like Heinz utilized creative marketing strategies to engage with consumers. It serves as a reminder of how food brands have long sought innovative ways to capture public attention and leave lasting impressions. Through its monochrome aesthetic and evocative composition, Soupa Dance transports us back to an era where promotional events were transformed into unforgettable experiences - blending entertainment with product promotion seamlessly.
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