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A gown by Pam of 110 New Bond Street, 1927
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A gown by Pam of 110 New Bond Street, 1927
A gown by Pam of 110 New Bond Street, 1927 Date: 1927
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14398191
© Mary Evans / Jazz Age Club Collection
Bond Couture Fashions Gown 1927
EDITORS COMMENTS
This stunning photograph captures the essence of the Jazz Age in the late 1920s, showcasing a beautiful gown designed by Pam, a renowned fashion designer based at 110 New Bond Street in London. The year is 1927, a time when fashion was undergoing a radical transformation, moving away from the heavy, restrictive styles of the previous decade towards more modern, free-flowing silhouettes. The gown in this image is a prime example of the new trends emerging in the fashion world during the 1920s. The sleeveless design, with its deep V-neckline and intricate beading, exudes an air of sophistication and glamour. The dress's flowing, A-line skirt allows for ease of movement, making it perfect for the lively jazz clubs and dance halls that were popular during this era. The model in the photograph, with her short bobbed hair and smoky eye makeup, embodies the spirit of the Jazz Age. Her confident, carefree pose and the twinkle in her eye suggest a night of excitement and fun. The overall effect is one of elegance, modernity, and a sense of liberation that defined the 1920s. This photograph is a testament to the creativity and innovation of Pam, a designer who was at the forefront of the fashion industry during this transformative period. It is a reminder of the enduring allure of the 1920s and the impact it had on fashion, continuing to inspire designers and fashion enthusiasts to this day.
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