Moss Bros advertisement, end of WW1, demobilisation
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Moss Bros advertisement, end of WW1, demobilisation
Advertisement for Moss Bros Ltd, naval, military and civil outfitters informing customers of the changes at the store due to demobilisation following the end of the First World War. In response to " DerTag" - or The Day - customers at Moss Bros could find everything they needed to change from uniform to mufti. The advertisement includes a silhouette of a man in civilian clothes and a small illustration of a rail station, suggesting the return of men after serving in the war. Date: 1919
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Media ID 14171294
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Aftermath Bros Civilian Civvies Demobilisation Demobilised Mens Moss Mufti Outfitters Peace Sillhouette
EDITORS COMMENTS
Amidst the joy and relief that followed the end of the First World War in 1919, the daily rhythm of life began to resume its course. For the millions of men who had served in the military, the prospect of returning to civilian life brought with it a unique set of challenges. Enter Moss Bros Ltd, the renowned naval, military, and civil outfitters, who were ready to assist in this transition. The advertisement above, published in 1919, invites customers to "Der Tag" or "The Day," a special event at Moss Bros stores where they could find everything they needed to change from uniform to mufti. The silhouette of a man in civilian clothes, smartly dressed and confident, stands in stark contrast to the military uniforms that had been the norm for so long. A small illustration of a rail station in the background further emphasizes the return of men from the battlefields. Moss Bros, a trusted name in men's clothing since 1851, had been outfitting the British military for decades. Now, they turned their expertise towards helping demobilized soldiers make the transition back to civilian life. The advertisement's tagline, "From Uniform to Mufti," encapsulates this mission perfectly. As the world adjusted to the aftermath of the Great War, Moss Bros played a crucial role in helping men re-establish their identities through their clothing. This advertisement serves as a poignant reminder of the transformative power of fashion in the face of historical change.
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