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Beer bottles from all over the world are on display at the Hop museum in Wolnzach
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Beer bottles from all over the world are on display at the Hop museum in Wolnzach
Beer bottles from all over the world are on display at the Hop museum in Wolnzach on April 10, 2014. A slump in consumption of more than a third in the last 25 years has hit Germany, Europes biggest beer producer, triggering intense competition and price discounting. With young Germans turning to spirits and non-alcoholic fruit drinks, beer sales fell 2 percent last year alone. Traditional family breweries, also under pressure from double-digit rises in energy, glass and malt costs, are struggling, some dying. In a bid to move upmarket and charge more, some breweries are trying to tap into growing demand for speciality beer. Picture taken April 10, 2014. To match Feature GERMANY-BEER/ REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS SOCIETY) - GM1EA4I14ML01
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EDITORS COMMENTS
This print showcases the vast collection of beer bottles from all corners of the globe, proudly displayed at the Hop museum in Wolnzach. The image captures a moment frozen in time on April 10,2014, shedding light on Germany's struggling beer industry. Once Europe's largest beer producer, Germany has experienced a significant decline in consumption over the past 25 years, with sales plummeting by more than a third. The photograph hints at the intense competition and price discounting that has plagued breweries as they grapple to survive amidst changing consumer preferences. Young Germans are increasingly turning away from traditional beer towards spirits and non-alcoholic fruit drinks, causing an alarming 2 percent drop in sales within just one year. Against this backdrop of adversity, traditional family breweries face additional challenges such as soaring energy costs and rising expenses for glass and malt production. Some have been unable to withstand these pressures and are sadly fading away. In response to these hardships, some breweries are attempting to tap into the growing demand for specialty beers as a means to move upmarket and charge higher prices. This strategic shift aims to revitalize their businesses while catering to evolving consumer tastes. Michael Dalder's thought-provoking photograph encapsulates both the rich history of German brewing traditions and the urgent need for adaptation within an ever-changing market landscape.
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